By Jean Latz Griffin
My company’s name, also the name of this brand new Blog, seems to have become a common noun. I think I’m OK with that, but help me process, please, before we plunge into the politics, media, science and religion that are to become the bones and sinews of our dialogue.
CyberINK. When I started CyberINK several years ago, I chose the name to indicate that the company would be cool and new and “with” the whole WWW, Internet thing, but the writing of its diverse projects would be traditionally wonderful. It would be literate and deep and at times profound.
The logo I chose indicated that. A feathered pen in a wonderful glass bottle of ink sitting on a parchment scroll. As the company grew, that crystallizing image remained a guiding mission. The activities of the company expanded into politics, new ways of communicating with mass audiences, design, strategy and teaching.
The wonderful, deep and profound levels were reached less often than one might hope, but goals and missions are meant to be a tall order.
So lately, as I have seen the words “fresh cyberink” or read J.P. Giglio’s statement that he’s “spilled a lot of cyberink” on a specific topic in his online sports column, I’ve been more excited than troubled. It seems that my choice of CyberINK was unwittingly prescient and rejoicing over good fortune is more appropriate than fretting over a probably nonexistent branding issue. I’m not Kleenex, after all.
It is possible that this way of looking at newcomer word “cyberink” can even be a subtle indication of how this blog hopes to look at some of our society’s most hot buttons – politics, media, religion and science.
When should we rejoice? When should we fret? What is really good news and what is bad? The answers won’t be the same for all of us, and that will be part of the fun.
A large part of finding those answers will involve knowing when to believe and when to doubt what we read, especially when it is cyberink. The old newspaper motto many of you may have heard is the watchword here: “If your mother says she loves you, check it out!”
The rough plan will be Politics on Tuesday; Media on Thursday and Religion & Science on Saturday.
But life happens, and that may be altered depending on the news of the day. And news rules.